music festival attendance statistics 2019
Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. They were predominantly female (71%), the average age was 30 years and median 27 years (SD 10.44). They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. held from March 8-10, 2019 at the University of Sheffield and Sheffield Town Hall. This was thanks to a rise in the number of people going to. 1, pp. Demographics (age, sex, residence, education, employment, criminal history) 2. 4, pp. Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. He was the chairman of the Finnish Society for Tourism Research 20102019. Both time and money are invested in the fan interest (Cavicchi, 1998) since fandom entails following the fan interest; for example, for an artist or musical genre, physically by attending concerts or festivals, and virtually by reading and commenting on articles and fan pages. Total concert attendance remained level at 24.9m while festival-going soared, up 23% year-on-year to 4.9m people. 16-26. July 10, 2020. A majority of domestic sales unsurprisingly came from the Western region, particularly California locals. Our findings show that frequent music festival attendance is festival fandom and career development that are heavily intertwined in motives and practices, as summarized in Figure 1. In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. 485-501. In career development, the most important aspects are changed behavior and motivation, sense of community with others and skills development (see Getz, 2008; Getz and McConnell, 2011; Mackellar, 2009). 18 No. Big events are back. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. The features and practices of festival fandom and career development were studied using a qualitative approach with interview data. You know that if you attend an event alone you'll surely see at least one familiar face there. (Anna). 119-150. 1, pp. 16-20. A frequent festivalgoer is a committed and loyal festival attendee who often shares the values that a festival represents. I never bothered to count but I attend several hundred gigs a year. Gardner, 2004). Have you ever taken your children to a live music event such as a gig or concert or music festival? (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 2, pp. 39 No. Cavicchi, D. (1998), Tramps like us: Music and Meaning Among Springsteen Fans, Oxford University Press, Oxford. 362-375. This consideration implies that organisers could benefit from frequent festivalgoers' expertise and willingness to participate in the festival's development practices both in marketing and management. Show publisher information First, a music festival attendee might be a fan of an artist. It becomes a part of the culturenot just another event.. Accessed March 01, 2023. https://www.statista.com/statistics/1101275/largest-uk-music-festivals/, Statista. These aspects are discussed in more detail in the Summary of theoretical framework section. Get full access to all features within our Business Solutions. For analysis purposes, the survey respondents were divided into two groups based on the number of festival attendances during the previous year: Casual festivalgoers (N=2,908) were respondents who attended one to four festivals within the previous 12 months, and frequent festivalgoers (N=199) five or more (cf. The most important theoretical contribution is that according to our findings in frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. Music festival attendance might also be a vehicle for various . Sofia, on the other hand, set targets for her festival attendance. 1068-1079. and Caltabiano, M.L. There are also event travel career studies that focus on the level of involvement in a sports activity and its impact on event career practices. .0p3df4afxhhh"t)1,k4'uA_qgz_ UM,W endstream endobj 132 0 obj <>>> endobj 133 0 obj >/PageWidthList<0 792.0>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>>>/Rotate 0/Tabs/W/Thumb 119 0 R/TrimBox[0.0 0.0 792.0 612.0]/Type/Page>> endobj 134 0 obj <> endobj 135 0 obj [/ICCBased 141 0 R] endobj 136 0 obj <> endobj 137 0 obj <>stream As a Premium user you get access to the detailed source references and background information about this statistic. (2016), Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Palgrave Macmillan, London. 22 No. Source: wikimedia.org. 155-178. Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. Free access. 1 1408-1432. The majority of all festival bookings were Electronic artists (38.8%), followed by Rock (15.9%), Pop (12.7%) and Hip Hop artists (12.6%). Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. (2006), Defining and designing mixed research synthesis studies, Research in the Schools, Vol. Our customer base is really eight to 80 [in age], Smiley says. bU9@7['c c To use individual functions (e.g., mark statistics as favourites, set 215 respondents had no festival attendances during the previous year and were omitted from the analysis. The Statista "Chart of the Day", made available Of the 20 shows the Offspring is playing the remainder of this year, about 15 are at music festivals. Here's State of Play: Festivals 2019. Parklife is an annual two-day music festival in Manchester, England and takes place in June each year.The festival predominantly features dance and electronic music, as well as pop and hip-hop artists.. Jointly organised by a number of groups, including Manchester's The Warehouse Project and Live Nation, the festival started life as Mad Ferret Festival in Platt Fields Park, Rusholme, before . There is an interesting implication chain: skills and knowledge developmentappropriate behaviorsocial practicesmodified motivesfrequent festival attendance. Getz, D. and McConnell, A. Taylor Swift's Reputation Stadium Tour is the highest-grossing tour in the US and North American history, grossing $266.1 million. As a Premium user you get access to background information and details about the release of this statistic. Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Better together: social connections mediate the relationship between fandom and well-being, Social constructions of value: marketing considerations for the context of event and festival visitation, Ideological, Social and Cultural Aspects of Events, Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Defining and designing mixed research synthesis studies, Music preferences, personality style, and developmental issues of adolescents, Heavy metal figurations: music consumption, subcultural control and civilizing processes, Does Gender Influence Online Survey Participation? Access to this and all other statistics on 80,000 topics from, Show sources information Getz, D. (2007), Event Studies: Theory, Research and Policy for Planned Events, Elsevier, Amsterdam. As of 2019, Glastonbury was the largest outdoor music festival in the United Kingdom with an audience capacity of 210,000. Are you interested in testing our business solutions? Audiences are keen to connect to the artist, he says. For instance, the fans of heavy metal music tend to be very loyal metal festival attendees due to the music and like-minded participants (Kinnunen et al., 2019a), nurturing genre-based music tourism (Lashua et al., 2014). As a Premium user you get access to the detailed source references and background information about this statistic. Some fans travel long distances to see their idol in concerts and festivals (Henry and Caldwell, 2007), and many music festival front row attendees are fans of the performing artist. ", Statista, Largest music festivals in the United Kingdom in 2019, by audience capacity Statista, https://www.statista.com/statistics/1101275/largest-uk-music-festivals/ (last visited March 01, 2023), Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph], Statista, March 3, 2020. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. Pearce, P.L. Frequent music festival attendance is a demonstration of festival fandom including fandom-related practices, part of which are present also in the event travel career model as discussed next. The findings indicate frequent festivalgoers' internal and external role in festival productions. The number of visits is not equivalent to the number of visitors. The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. Rihova, I., Buhalis, D., Gouthro, M.B. Klaic, D. (2014), Festivals in Focus: Contemporary European Case-Studies and Perspectives, Goodfellow, Oxford. Schwartz, K.D. 3 No. Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. Use is, however, only permitted with Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. 1, pp. Write to Mahita Gajanan at mahita.gajanan@time.com. internet, telecommunications and consumer electronics In the context of the present study, frequent music festival attendance is expected to fulfil the characteristics of festival career development: if the introduction to festivals that is, the first festival experience was positive, it might lead to extensive festival attendance where the participant seeks new, positive and inspiring experiences at festivals. He notes that the majority of the touring schedule for a band like the Offspring, which played Woodstock 99, now consists of festival performances. They were ready and willing to invest in festivals as an essential part of their lifestyle. 0000010543 00000 n Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. Theyll fly to a show, get paid six figures, fly home, Bahl says. Statistics for Epidemiology and Population Health Demographic Methods Clinical Trials, Molecular Epidemiology . The most important behavioral aspect was the essence of socializing. Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. Luonila, M. and Johansson, T. (2015), The role of festivals and events in the regional development of cities cases of two Finnish cities, Event Management, Vol. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Prentice, R. and Andersen, V. (2003), Festival as creative destination, Annals of Tourism Research, Vol. Additionally, socialities influence travel careers as the same interests create friendships among enthusiasts (Getz and Patterson, 2013). Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. Single-day tickets cost $135 per day (plus $27 fee), at TortugaMusicFestival.com or at the box office at DC Alexander Park, 505 S. Fort . Furthermore, it was proven that the PCM introduced by Funk and James (2001) does not necessarily apply only to sports fandom, but it has useful conceptualizations for festival fandom as well. In, Elevent. First Year Held: 1995. The present study contributes to festival career theory by showing the interconnection between festival career development and festival fandom. There are the big onesCoachella, Lollapalooza, Outside Lands, Governors Ballwith big-ticket prices, multiple stages, camping options and nearly endless lists of performers. 2, pp. The highest attendance rates were at Cinemas and drive-ins (66.8%), Live music concerts and performances (38.2%) and Libraries and archives (30.9%). At the personal level, emotions and identity building are the most important aspects (Hill, 2016), whereas the collective level embodies social (shared) identity, demonstrated in a sense of unity and belonging with other fans (Cavicchi, 1998; Reysen et al., 2017). Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. Along with the growth of live music consumption, the number of music festivals has also multiplied for several decades (Webster and McKay, 2016), and the attendance figures are remarkable (Finland Festivals, 2020). Due to varying update cycles, statistics can display more up-to-date However, these fans did not try to meet their idols in person. Jul 2019. data than referenced in the text. (2000), A model of serious leisure identification: the case of football fandom, Leisure Studies, Vol. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. Packer, J. and Ballantyne, J. 52 No. 29 No. Large corporate live music promoters, such as Live Nation or AEG Live, have, in recent years, acquired hefty controlling stakes in some of the countrys biggest festivals. People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. North American music and sound companies with the largest revenue in 2019, Leading music and sound suppliers by revenue in North America in 2019 (in million U.S. dollars)*, North American music and sound companies with the most employees 2019, Leading music and sound suppliers by number of employees in North America in 2019 (in million U.S. dollars)*, U.S. retail sales of sound gear 2021, by category, Sound gear retail sales in the United States in 2021, by product category (in million U.S. dollars), Number of events promoted by Live Nation from 2008 to 2021, Number of concerts and festivals promoted by Live Nation from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021 (in billion U.S. dollars), Live Nation Entertainment's ticketing revenue from 2008 to 2021, Live Nation Entertainment's ticketing revenue from 2008 to 2021 (in million U.S. dollars), Live Nation stock and the coronavirus 2020, Coronavirus impact: share price of Live Nation from February 19, to March 11, 2020, Concert and movie theater attendance since the coronavirus outbreak U.S. 2020, Share of adults who have attended a music concert or movie theater since the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: support for restricting events U.S. 2020, Share of adults who support media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: opposition for restricting events U.S. 2020, Share of adults who oppose media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin, Tourist Studies, Vol. 16 No. under the Creative Commons License CC BY-ND 3.0, may be used Henry, P. and Caldwell, M. (2007), Imprinting, incubation and intensification: factors contributing to fan club formation and continuance, in Cova, B., Kozinets, R.V. Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. Interviewees were selected from those respondents of the Festival Barometer 2016 who had attended at least nine festivals a year and who had left their contact information for a possible interview. 423-441. Festivals are a suitable environment for bonding and spending quality time with friends and family, as everyday routines are left behind. 85-104. 12, p. 22, doi: 10.3390/su12229419. Highlights of Live Nation's fourth quarter and full. The positive attitude was necessary, for instance, if the weather was not so good like Anna illustrated: If it's raining, I'm the one who thinks that I have to cheer up the folks (laugh).. Furthermore, the practices related to frequent festival attendance might change over time. 1, pp. to incorporate the statistic into your presentation at any time. Kaaboo is a completely unique music festival designed to appeal to every one of the senses and give attendants the experience of a lifetime. 2, pp. and Barroso, J. (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. There were some changes in motivations found in the participation data collected; mostly this was related to motives like the search for novelty. (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. AEG Live has helped to produce Coachella, Firefly and Stagecoach through ownership of the promoter Goldenvoice. 211-220. Los Angeles, California, United States. 64-83. Particularly, fans of festivals of a certain musical genre share feelings of belonging (Rihova et al., 2015) that extend to strangers who have mutual musical interests. 175-188. Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. Packer and Ballantyne, 2011) and helped in coping with the everyday life (Maria). This chart shows the total attendance of the largest music festivals in the world. Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. 226-237. In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. Some changes in motives were due to getting older and not because of long-term festival attendance, as Pearce and Lee (2005) demonstrated in TCP: for instance, Nina stated that earlier friends' company was the most important participation motive, whereas nowadays the line-up dictates the festival choices. 1, pp. 323-333. 106, pp. 239-245. Lamont, M., Kennelly, M. and Wilson, E. (2012), Competing priorities as constraints in event travel careers, Tourism Management, Vol. Advance tickets for 2019s Coachella sold out in about two-and-a-half hours, an hour faster than they sold out in the year prior, the Palm Springs Desert Sun reported. Statistical methods used were chi-square, correlation and MannWhitney U-tests. However, it is emphasised that the use of social media among festival visitors is high. Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. Both quantitative and qualitative analysis attested that frequent festivalgoers were heavy users of live music. 1, pp. In respect to social aspects, festival communitas and social dimensions of festival attendance are recognised (Quinn and Wilks, 2016), but in the case of festival fans, the sense of belonging extends beyond the festival timeframe and it is currently undervalued. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). Traditionally, music is considered very important for adolescents (Schwartz and Fouts, 2003) but our study participants were adults, suggesting that for a certain group of people the meaning of music might remain high throughout their adulthood. Webster, E. and McKay, G. (2016), From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Norwich. Stebbins, R.A. (1992), Amateurs, Professionals, and Serious Leisure, McGill-Queen's University Press, Montreal. Future of the arts festivals: do the views of managers and attendees match? Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. Mean number of attendances in big and small concerts per year per festival visitor type, Background information of web survey respondents (N=3,322), Relationship with music: MannWhitney U-test. Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph]. Teosto (2018), Keikkakartta [Map of Gigs], Finnish Composers' Copyright Society Teosto, Helsinki, available at: https://www.teosto.fi/keikkakartta (accessed 28 August 2020). People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with ones Instagram followers is more gratifying than buying something expensive. 7 No. 2022 Conference and Festivals Demographics 2022 Event Statistics Economic Impact Analysis Event Facts & Figures Press Quotes & Participation Press Quotes Press Quotes Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin. For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). Talking about the evolution of the festival field, Kinnunen and others (2019a) argue that Nordic festivals have moved from many kinds of voluntary-based productions to more professional, business-oriented productions (see also Amberla, 2013). statistic alerts) please log in with your personal account. A non-profit, Newports proceeds are sent to the Newport Festivals Foundation and to charity. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. 3, pp. Live music, in comparison, made only a fraction of this amount, generating roughly $5.5 billion the year before the pandemic started. Kinnunen, M., Homi, H. and Honkanen, A. Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. Luonila, M. and Kinnunen, M. (2019), Future of the arts festivals: do the views of managers and attendees match?, International Journal of Event and Festival Management, Vol. Thats what we try to offer., The Newport Folk Festival, which started back in 1959, is another one that has managed to adapt enough to remain a draw to crowds without compromising its vision to meet to attract corporate sponsorships. Find your information in our database containing over 20,000 reports. Clicking on the following button will update the content below. Social practices in festivals include not only social interactions but also collective actions like dancing and singing along. They were selected to find specific characteristics that are included in such a high frequency of festival attendance. With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. The relaxed attitude was necessary to enjoy the festival and to keep oneself and others in a good mood. However, there were approximately 50,000 individuals participating in the festival since the same people attended the festival for several days. Available: https://www.statista.com/statistics/1101275/largest-uk-music-festivals/, Largest music festivals in the United Kingdom in 2019, by audience capacity, Available to download in PNG, PDF, XLS format, Global live music industry revenue by source 2014-2024, Music industry gross value added (GVA) in the United Kingdom in 2018, by sector, Music industry export value in the United Kingdom (UK) 2018, by sector, Live music attendance in the United Kingdom (UK) 2011-2018, Number of music tourists in the United Kingdom (UK) 2016-2019, Live music event attendance in the United Kingdom (UK) 2015-2018, by tourist type, Live music tourist attendance in the United Kingdom (UK) 2018, by region, Spending generated by music tourism in the United Kingdom (UK) 2016-2019, Music tourist spending in the United Kingdom (UK) 2019, by region, Overseas music tourists: average spending in the United Kingdom (UK) 2011-2018, Full-time jobs sustained by music tourism in the United Kingdom (UK) 2016-2019, Music tourism jobs in the United Kingdom (UK) in 2019, by region, Number of live shows at event venues in the UK and Ireland 2018, by genre, Average attendance at live shows in the UK and Ireland 2018, by genre, Music companies most subsidized by Arts Council England 2023-2026, London music companies most subsidized by Arts Council England 2023-2026, Number of classical music concerts screened in cinemas in the UK 2007-2018, Number of popular music concerts screened in cinemas in the UK 2007-2018, Revenues from pop music concerts screened in cinemas in the UK 2013-2018, Glastonbury Festival in the UK: Ticket prices 2014-2020, Glastonbury Festival: tickets sell-out time 2011-2020, When festival-goers buy tickets in the United Kingdom (UK) 2019, Who festival-goers attend festivals with in the United Kingdom (UK) in 2019, Reasons for attending music festivals in the UK 2019, Most important UK festival initiatives 2019, Opinions on UK festival line-up diversity 2019, When audiences will return to live events after lockdown in the UK and Ireland 2020, Booking live events after COVID-19: refund reassurances UK and Ireland 2020, Safety measures at live events after COVID-19 lockdown in the UK and Ireland 2020, Preferred venue types for events after COVID-19 lockdown in the UK and Ireland 2020, Europe: Opinion on live music streams during the coronavirus lockdown in 2020, Most popular music festivals in Hungary 2022, Italy: number of music festivals per city 2015, Italy: number of music festivals by genre 2015, Interest in the Glastonbury music festival in Great Britain (UK) 2014, by demographic, Highest-grossing music festivals in Latin America 2019, Favorite music genres among music festival visitors in Europe 2016, Brazil: revenue of Lollapalooza music festival 2014-2019, Countries ranked by the number of voted awarded to Spain in the ESC 1961-2021, French residents' intention to go to a festival during summer holidays in 2015, Seating capacity in cinemas Singapore 2020-2021, by major exhibitor, Musical performances number South Korea 2011-2016, Admissions at dance and concertinos events in Italy 2013-2018, Music industry in the United Kingdom (UK), Find your information in our database containing over 20,000 reports, waited for the entire line-up announcement to make their purchase, top three most important initiatives to attendees, 37 percent of concert-goers were satisfied with the diversity of acts offered. 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